{
  "slug": "promo-abuse-one-offer",
  "title": "One human, one welcome offer",
  "summary": "Promo and referral abuse persists because every control acts on accounts, and accounts are free. Bind the offer to a person and the farm economics collapse.",
  "lede": "Every promotion is priced on an assumption about how many distinct people will claim it. Multi accounting breaks the assumption, and no amount of rule tuning repairs it, because rules operate on accounts and accounts are free.",
  "date": "2026-09-16",
  "reading_time": "16 min read",
  "category": "Platforms",
  "tags": [
    "promo abuse",
    "referral fraud",
    "coupon abuse",
    "first order discount fraud",
    "multi accounting",
    "promotion integrity",
    "growth fraud"
  ],
  "image": "https://cdn.twc.sh/images/igcache/Promo%20Abuse%20One%20Offer/1200_630/blog.jpg",
  "url": "/blog/promo-abuse-one-offer.html",
  "wordcount": 3183,
  "related": [
    "denial-of-wallet",
    "one-human-one-review",
    "the-bot-tax"
  ],
  "schema": "Article"
}