{
  "slug": "marketplace-seller-takeover",
  "title": "The seller had four years of good reviews. The seller changed last week.",
  "summary": "Seller account takeover converts years of reputation into one cash out. Signup verification proves the seller once. The payout endpoint is where loss happens.",
  "lede": "A marketplace storefront is a credential. It carries years of accumulated trust, it can be stolen in an afternoon, and every signal a careful buyer is told to check is exactly the part the attacker inherited. The loss does not happen at signup. It happens at the payout endpoint.",
  "date": "2026-09-25",
  "reading_time": "18 min read",
  "category": "Platforms",
  "tags": [
    "marketplace fraud",
    "seller account takeover",
    "INFORM Consumers Act",
    "payout fraud",
    "portable reputation",
    "e-commerce security"
  ],
  "image": "https://cdn.twc.sh/images/igcache/Marketplace%20Seller%20Takeover/1200_630/blog.jpg",
  "url": "/blog/marketplace-seller-takeover.html",
  "wordcount": 3893,
  "related": [
    "payee-add-is-the-transaction",
    "portable-reputation",
    "add-authenticator-takeover"
  ],
  "schema": "Article"
}